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      1. 干貨來了!CIMA復習題新鮮出爐!

        文章來源:中博教育 發布時間:2018-12-12 15:51 閱讀:1243次

        CIMA要想順利通過考試,不刷題怎么能行!中博小編給大家送一波福利:CIMA復習題新鮮出爐!拿走不謝!

          SECTION B

          ANSWER ALL PARTS OF THIS QUESTION

          QUESTION 2

          Required:

          (a)

          Contrast the thinking of F.W.Taylor and Edward Deming.(5 marks)

          (b)

          Describe the benefits to an organisation of quality standard ISO 9000 certification.

          (5 marks)

          (c)

          Explain what is meant by penetration pricing and premium pricing and distinguish the

          two types of pricing.(5 marks)

          (d)

          Some employee dismissals(termination of employment)may be wrongful.Identify

          the likely reasons why a dismissal may be considered‘fair’.(5 marks)

          (e)

          Explain what is meant by Plan-do-check-act(PDCA)and Quality Circles and identify the

          similarities between the two.(5 marks)

          (f)

          Explain the types of system maintenance that are likely to be performed by an

          organisation.(5 marks)

          (Total:30 marks)

          KAPLAN PUBLISHING

          CIMA E1:ENTERPRISE OPERATIONS

          SECTION C

          ANSWER BOTH QUESTIONS

          QUESTION 3

          Sullivan Adams Smith(SAS)is a network of estate agent shops,employing 1,200 staff in 23

          branches across the South-East of the country of Disily.For the past 10 years it has been a

          lucrative business.The buoyant housing market resulted in an increase in profits year on

          year.Estate agents enjoyed massive commissions and company directors were rewarded

          with huge bonuses.This immense success was due to a market driven by excess demand

          and cheap borrowing.The houses were simply selling themselves.

          However,the‘credit crunch’has arrived and burst the bubble.Lenders have set more

          stringent controls with regards to the buyers that they are willing to offer mortgages to and

          the amount they are willing to lend to these buyers.Meanwhile,lower consumer

          confidence regarding the general economy is leading to a more cautious approach to the

          housing market.Latest figures released for SAS,confirm a trend with only 8,444 houses

          being sold in July compared with 14,502 for the same month the year before.The drop

          means that the company can no longer continue to employ the current number of staff.The

          Chief Executive,Douglas Adams,has concluded that“there is simply not the work for them

          to do”and“that staff costs need to be controlled during these challenging times”.A target

          has been set to reduce staff costs by approximately one quarter within the next three

          months.The Chief Executive is keen that the cost cutting exercise will result in minimal

          disruption to the business and upset of staff.

          Douglas is proud of the business,having helped to build it from scratch.He is determined to

          take positive action in order to ride out the storm.He is currently working with the Strategy

          and Marketing Department in order to comprehensively review the company’s

          effectiveness.Employees had grown accustomed to easy sales but are now being forced to

          work harder.They are a determined group and the past year has seen a lot of aggressive

          selling to potential customers.However,the Strategy and Marketing Department have

          concluded that this has resulted in them losing touch with their customers and that SAS

          needs to get closer to its customers.

          Required:

          (a)

          Recommend,with reasons,the options available to the company to reduce staff costs.

          (10 marks)

          (b)

          Discuss the current approach that SAS has to selling properties.How can the company

          develop itself into one that is driven by customer needs?(10 marks)

          (c)

          Explain how SAS could make use of the marketing mix to ensure continued success.

          (10 marks)

          (Total:30 marks)

          KAPLAN PUBLISHING

          FINAL ASSESSMENT QUESTIONS

          QUESTION 4

          X graduated from university last summer having studied advanced computing.Whilst at

          university he was encouraged to maintain an electronic portfolio of experience using a

          sophisticated university computer system.The system allows students to:

          Record skills,events and achievements throughout their academic study;

          Share documents and work collaboratively with other students;

          Build a collection of items related to an individual student’s studies,personal

          development,events of personal significance,etc.;

          ?

          Develop an electronic curriculum vitae(eCV)with embedded web links to supporting

          documents,etc.

          One of the aims of the electronic portfolio is to allow students to showcase their abilities

          and experiences to prospective employers when they seek full time employment for the first

          time.

          X believes that a similar system would also have great potential for senior managers and

          executives.Since leaving university,he has developed and patented software called eCV.

          The main use of the software is to provide a virtual CV document that can show video

          messages,graphs,charts and work samples through embedded links.In addition,eCV can

          provide:

          ?

          An e-business card that can be attached to the bottom of an email message;

          ?

          A social network for invited business contacts,so creating a private community where

          membership is by invitation only(a“walled garden”);

          ?

          A record and evidence of continuing professional development(CPD)achievements.

          The conditions under which content,either wholly or partly,would be shared with

          others is for the individual user of eCV to decide.

          X is having discussions with a large executive recruitment agency which is very interested in

          the software,despite a huge cost investment.The agency has,in the past,experimented

          with erecruitment,blogging and virtual careers fairs.One of its strategic aims is to use the

          newest technology for effective recruitment and networking.The majority of its competitors

          have yet to recognise this potential.The agency believes that eCV could be a way of

          presenting candidate information to its member firms.It is attracted in particular to the

          “walled garden”within eCV where senior executives who are looking for a new job can

          engage with a prospective new employer,knowing that privacy is guaranteed.

          Required:

          (a)

          Explain the contribution the eCV or“curriculum vitae”can make as part of an

          organisation’s recruitment and selection processes.(10 marks)

          (b)

          Explain the advantages the eCV would offer to the executive recruitment agency.

          (5 marks)

          (c)

          Explain the potential disadvantages of the eCV for the executive recruitment agency.

          (5 marks)

          (Total:20 marks)

          KAPLAN PUBLISHING

          CIMA E1:ENTERPRISE OPERATIONS


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      2. 俺来也俺去也在线播放